Wednesday, August 20, 2008

Signs, signs, everywhere there's signs

When the games pause on NTN Buzztime screens, and as we sip our adult beverages, our minds are being non-subliminally invaded by advertisements. But NTN Buzztime isn't the only outfit doing this. From Brandweek:

In an effort to strengthen its position as a leader in the out-of-home interactive entertainment network category, TouchTunes said today it has acquired Barfly Interactive Networks, which operates a digital media network in bars in major metropolitan areas. Financial terms were not disclosed.

TouchTunes, New York, has more than 35,000 touch-screen jukeboxes in the U.S. and Canada, located in bars, retail outlets and elsewhere, offering music, advertising and other content. Based in Austin, Texas, Barfly delivers interactive and customized content in 150 locations for brands in the beer and spirits categories, including Anheuser-Busch, Skyy and Diageo.

NTN Buzztime is briefly mentioned:

In terms of scale, the alliance is dwarfed by digital signage networks like Premier Retail Network, which delivers content into more than 6,800 in-store televisions at Wal-Mart, Best Buy and Circuit City; and AdtekMedia's Pump Top TV, which has a stable of screens at 75,000 gas stations. The in-bar network category leader, NTN Buzztime, Carlsbad, Calif., has about 4,000 digital signs in bars and restaurants.

blog comments powered by Disqus