Tuesday, April 26, 2011

When you're not competing...you're providing data

When you visit Facebook or certain other services, you are often asked a bunch of fun questions. Your answers to these questions often help the service, or its partners, provide targeted advertising to you, or perhaps provide the partners with valuable data.

Well, you don't have to be on Facebook to provide this data. You could be at a bar.

Tuesday, 19 April 2011 00:00
Buzztime Shorts Provide Compelling Content to Keep Players Engaged Between Bar Games

CARLSBAD, Calif. (April 19, 2011) - NTN Buzztime, Inc. (NYSE Amex: NTN), a leading social entertainment and integrated marketing platform for bars and restaurants, announced the launch of Buzztime Shorts, 30- to 60-second mini trivia games or polls, into the thousands of locations that carry Buzztime bar games. By expanding its unique set of integrated entertainment and consumer marketing tools, Buzztime improves its ability to gain additional customer insights for itself and its promotional partners, send targeted emails based on consumer interest, and keep guests engaged longer because Buzztime Shorts air between Buzztime's games.

Specifically, Buzztime Shorts provides partners and sponsors with an unprecedented way to increase awareness of their product or service through fun, interactive, onscreen messaging. Based on the responses to the Buzztime Short questions, promotional partners are then able to send targeted email communications to interested consumers.

Recently, Buzztime Shorts provided a major motion picture studio with a unique way to connect with their targeted demographic - making consumers much more likely to take action and attend their movies. By promoting their movies through Buzztime's mini trivia games, they were able to expand beyond simple impressions to a highly interactive, engaged experience with hundreds of thousands of consumers in bars and restaurants across North America.

"Buzztime Shorts is a valuable addition for our players, bars and restaurants and sponsor partners," commented Michael J. Bush, President and CEO, NTN Buzztime, Inc. "Buzztime Shorts captures data and information that large chains and sponsor partners can use for direct consumer communications via targeted emails. This is a great way to transform entertainment, using interactive 'mini' 30- and 60-second trivia games and polls, into a unique and highly valuable marketing asset."

Buzztime Shorts polls are fully customizable to help Buzztime and its partners collect valuable marketing information from consumers. In fact, Buzztime Shorts can be thought of as an onscreen, interactive version of an advertorial as the content looks and behaves like the company's regular programming, making it more likely that the customer will engage with Buzztime Shorts as they would any other game.

Additionally, Buzztime Shorts cross-promotes full length Buzztime games by providing a 3-question sample so players get a feel for a game they may not have played before. Buzztime Shorts will also enable the company to test bar game concepts prior to creating full-length versions of the game.

Buzztime employs its network of bars and restaurants to strategically reach targeted audiences in a unique way. Additionally, Buzztime engages more than 1,500,000 players who participate in 50,000,000 bar trivia, cards and sports games each year on its network.

Buzztime provides clients with branded sports and interactive bar games that align with the brands' marketing campaigns; live hosted trivia tournaments throughout the United States; and direct-to-consumer marketing initiatives through Buzztime's social networking and targeted e-mail marketing campaigns.

About Buzztime
NTN Buzztime, Inc. (NYSE Amex: NTN) is a leading bar and restaurant social entertainment and integrated marketing platform. Trusted by 3,900 bars and restaurants in North America since 1985, Buzztime integrates trivia, card and sports games with in- and out-of-venue messaging and communication tools. With over 1,500,000 registered consumers and more than 50,000,000 games played each year, Buzztime players spread the word and invite friends and family to their favorite Buzztime location to enjoy an evening of fun and competition. With Buzztime entertainment and marketing solutions, bars and restaurants attract new customers, turn casual visitors into regulars, and give guests a reason to stay longer. For the most up-to-date information on NTN Buzztime, please visit www.buzztime.com or follow us on Facebook or Twitter.

Forward-looking Statements
This release contains forward-looking statements which reflect management's current views of future events and operations, including but not limited to statements about game offerings and content, expanded offerings, customer insights and engagement, market and audience reach, number of locations, and player participation. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include the risks of adverse economic conditions, failure of customer and/or player demand, lower market acceptance or appeal of both existing and new products and services by particular demographic groups or audiences as a whole, termination of partnership and contractual relationships and the impact of competitive products and pricing. Please see NTN Buzztime, Inc.'s recent filings with the Securities and Exchange Commission for information about these and other risks that may affect the Company. All forward-looking statements included in this release are based on information available to us on the date hereof. These statements speak only as of the date hereof, and NTN Buzztime, Inc. does not undertake to publicly update or revise any of its forward-looking statements, even if experience or future changes show that the indicated results or events will not be realized.

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